Commercialising Innovative Technologies is just change. Innovation is a change. Change in business models. Change in technology. These articles look at changes and innovation in these areas.
Tractors is a very large industry globally and mostly diesel based with JCB announcing Hydrogen based emissions free tractors. A…
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Why change discussion? Because change management relies on four core principles and these are :
Understand Change.
Plan Change.
Implement Change.
Communicate Change.
Change is happening rapidly. Climate change. Renewable energy. Transportation. This period of human existence is one of the great revolutions of the last 20,000 years, and the changes will be as or more profound as previous revolutions:
First Industrial Revolution 1765
Second Industrial Revolution 1870.
Third Industrial Revolution 1969.
Industry 4.0
This industrial revolution 4 will be as profound as previous ones. Over the 250 years of the first revolution, and 135 years of electricity, the advent of free energy will liberate the 30% of the global people who have energy poverty.
Commercialising Innovative Technologies
About 20 years ago, an astute Canadian told me there are 3 reasons people change.
They make money
They lose money
It is the law
The strongest change is when there are 2 factors in play. So change can be sudden. Whenever something is 1/10th of the cost, change will happen. Adoption is often 10 years to get to 1% of the market. Then within a decade, it can hold 80% of the market. Often it is not a 1 to 1 substitution.
Article Perspective
Check out the various recent blogs. I try to view these subjects from 3 perspectives.
Technology. Does it work? We know that R&D and scaling of solution will drive up the tech, and decrease costs
Economics. Are the compelling financial or economic drivers for change? Will these change with R&D or scaling?
Politics. What are the institutional barriers or the individuals belief systems?
Innovation is never a straight line.
Innovation over the past 100 years has been an “S” Curve (from Tony Seba, www.RethinkX.com)
Challenges to Transition
The International Energey Agency says the data shows a looming mismatch between the world’s strengthened climate ambitions and the availability of critical minerals that are essential to realising those ambitions. This in the energy market is also true to other aspects of change over the next 10 years.
IEA, Revenue from production of coal and selected energy transition minerals in the Sustainable Development Scenario, 2020-2040, IEA, Paris https://www.iea.org/data-and-statistics/charts/revenue-from-production-of-coal-and-selected-energy-transition-minerals-in-the-sustainable-development-scenario-2020-2040